/* ============================================================
   DIFFERENTIATE MARKETING — shared stylesheet for all pages
   ============================================================ */
:root{
  --paper:#FBFBFC;
  --ink:#14161B;
  --slate:#5C626E;
  --line:#E6E8EC;
  --surface:#F2F3F6;
  --accent:#2C2BD9;
  --accent-soft:#ECEDFB;
  --mark:#FCE7AE;
  --serif:"Palatino Linotype",Palatino,"Book Antiqua",Georgia,serif;
  --sans:system-ui,-apple-system,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  --mono:ui-monospace,"SF Mono","Cascadia Mono",Menlo,Consolas,monospace;
  --maxw:1140px;
  --gut:clamp(20px,5vw,64px);
}

*{box-sizing:border-box;}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;}
h1,h2,h3{font-family:var(--serif);font-weight:600;line-height:1.08;letter-spacing:-0.01em;margin:0;}
p{margin:0;}
a{color:inherit;text-decoration:none;}
img{max-width:100%;display:block;}
::selection{background:var(--mark);color:var(--ink);}

.wrap{max-width:var(--maxw);margin:0 auto;padding-inline:var(--gut);}
.eyebrow{font-family:var(--mono);font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--accent);margin:0 0 18px;display:inline-flex;align-items:center;gap:10px;}
.eyebrow::before{content:"";width:22px;height:1px;background:var(--accent);display:inline-block;}

.btn{display:inline-flex;align-items:center;gap:9px;font-family:var(--sans);font-size:15px;font-weight:600;padding:14px 22px;border-radius:2px;border:1px solid transparent;cursor:pointer;transition:transform .18s ease,background .18s ease,color .18s ease,border-color .18s ease;white-space:nowrap;}
.btn-primary{background:var(--accent);color:#fff;}
.btn-primary:hover{transform:translateY(-2px);background:#211fb3;}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--ink);}
.btn-ghost:hover{background:var(--ink);color:var(--paper);}
.btn .arw{transition:transform .18s ease;}
.btn:hover .arw{transform:translateX(3px);}

a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible,summary:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:2px;}

/* ---------- nav ---------- */
.nav{position:sticky;top:0;z-index:50;background:rgba(251,251,252,.82);backdrop-filter:saturate(140%) blur(10px);border-bottom:1px solid transparent;transition:border-color .25s ease;}
.nav.scrolled{border-bottom-color:var(--line);}
.nav-inner{display:flex;align-items:center;justify-content:space-between;height:78px;}
.brand img{height:48px;width:auto;display:block;}
.foot .brand img{height:40px;}
.brand{display:flex;align-items:center;gap:10px;font-family:var(--serif);font-size:21px;font-weight:600;letter-spacing:-.01em;}
.brand .dot{width:9px;height:9px;border-radius:50%;background:var(--accent);display:inline-block;flex:none;}
.brand small{font-family:var(--mono);font-size:10px;letter-spacing:.16em;text-transform:uppercase;color:var(--slate);font-weight:400;align-self:flex-end;margin-bottom:5px;}
.nav-links{display:flex;align-items:center;gap:30px;}
.nav-links a.lnk{font-size:14.5px;color:var(--slate);transition:color .15s ease;}
.nav-links a.lnk:hover{color:var(--ink);}
.nav-links a.lnk.active{color:var(--accent);}
.nav-toggle{display:none;background:none;border:0;cursor:pointer;padding:8px;}
.nav-toggle span{display:block;width:22px;height:2px;background:var(--ink);margin:4px 0;transition:.2s;}

/* ---------- hero (home) ---------- */
.hero{padding:clamp(48px,9vw,104px) 0 clamp(60px,8vw,96px);}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(36px,5vw,72px);align-items:center;}
.hero h1{font-size:clamp(2.1rem,4.6vw,3.6rem);}
.hero h1 .em{font-style:italic;color:var(--accent);}
.hero-sub{margin-top:26px;font-size:clamp(1.05rem,1.6vw,1.22rem);color:var(--slate);max-width:34ch;}
.hero-cta{margin-top:36px;display:flex;flex-wrap:wrap;gap:14px;align-items:center;}

.answer{background:#fff;border:1px solid var(--line);border-radius:6px;box-shadow:0 1px 0 rgba(20,22,27,.02),0 18px 50px -28px rgba(20,22,27,.22);overflow:hidden;}
.answer-bar{display:flex;align-items:center;gap:7px;padding:13px 16px;border-bottom:1px solid var(--line);}
.answer-bar .pip{width:9px;height:9px;border-radius:50%;background:var(--line);}
.answer-bar .label{margin-left:auto;font-family:var(--mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--slate);}
.answer-body{padding:20px 22px 24px;}
.answer-q{font-family:var(--mono);font-size:13.5px;color:var(--ink);display:flex;gap:8px;align-items:flex-start;}
.answer-q .car{color:var(--accent);}
.answer-rule{height:1px;background:var(--line);margin:16px 0;}
.answer-a{font-size:15.5px;line-height:1.62;color:#23262e;min-height:5.5em;}
.answer-a .cited{position:relative;font-weight:600;white-space:nowrap;padding:0 2px;}
.answer-a .cited::before{content:"";position:absolute;inset:8% -2px 6% -2px;background:var(--mark);z-index:-1;transform:scaleX(0);transform-origin:left;border-radius:2px;}
.answer-src{margin-top:16px;font-family:var(--mono);font-size:11.5px;color:var(--slate);display:flex;align-items:center;gap:8px;}
.answer-src .fav{width:13px;height:13px;border-radius:3px;background:var(--accent);flex:none;}
.answer-a .line{display:block;opacity:0;transform:translateY(6px);}
.answer-src{opacity:0;transform:translateY(6px);}
.anim-go .answer-a .line{animation:lineIn .5s ease forwards;}
.anim-go .answer-a .line.l1{animation-delay:.45s;}
.anim-go .answer-a .line.l2{animation-delay:.85s;}
.anim-go .answer-a .line.l3{animation-delay:1.2s;}
.anim-go .answer-a .cited::before{animation:mark .5s ease forwards;animation-delay:1.55s;}
.anim-go .answer-src{animation:lineIn .5s ease forwards;animation-delay:1.85s;}
.answer-cursor{display:inline-block;width:8px;height:1.05em;background:var(--accent);vertical-align:-2px;margin-left:1px;animation:blink 1s steps(2) infinite;}
.anim-done .answer-cursor{display:none;}
@keyframes lineIn{to{opacity:1;transform:none;}}
@keyframes mark{to{transform:scaleX(1);}}
@keyframes blink{50%{opacity:0;}}

/* hero stats */
.hero-stats{margin-top:clamp(46px,7vw,78px);padding-top:clamp(34px,5vw,50px);border-top:1px solid var(--line);}
.hero-stats-intro{font-size:clamp(1.02rem,1.6vw,1.2rem);color:var(--slate);max-width:62ch;margin:0 0 clamp(28px,4vw,40px);}
.stat-row{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(22px,4vw,46px);}
.hnum{font-family:var(--serif);font-size:clamp(2.3rem,4.6vw,3.3rem);font-weight:600;color:var(--accent);line-height:1;letter-spacing:-.02em;}
.hlabel{margin-top:13px;font-size:14.5px;line-height:1.45;color:var(--ink);max-width:26ch;}
.hsrc{margin-top:9px;font-family:var(--mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--slate);}

/* ---------- sections ---------- */
.section{padding:clamp(64px,9vw,118px) 0;}
.section.alt{background:var(--surface);}
.section.tight{padding:clamp(48px,7vw,84px) 0;}
.lede{font-size:clamp(1.5rem,3vw,2.3rem);max-width:20ch;}

.shift-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(36px,5vw,72px);align-items:start;}
.shift-copy p{color:var(--slate);margin-top:22px;max-width:42ch;}
.compare{display:grid;gap:18px;}
.cmp{background:#fff;border:1px solid var(--line);border-radius:6px;padding:18px 20px;}
.cmp .tag{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;margin-bottom:12px;display:inline-block;}
.cmp.bad .tag{color:var(--slate);}
.cmp.good{border-color:var(--accent);box-shadow:0 14px 40px -26px rgba(44,43,217,.4);}
.cmp.good .tag{color:var(--accent);}
.cmp .txt{font-size:14.5px;line-height:1.55;color:#23262e;}
.cmp.bad .txt{color:#9aa0aa;}
.cmp .txt b{color:var(--ink);}
.cmp .txt .hl{background:var(--mark);padding:0 3px;border-radius:2px;font-weight:600;}

/* ---------- services grid ---------- */
.svc-head{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;flex-wrap:wrap;margin-bottom:46px;}
.svc-head h2{font-size:clamp(2rem,4vw,3rem);}
.svc-head .note{color:var(--slate);font-size:15px;max-width:30ch;}
.svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:6px;overflow:hidden;}
.svc{background:var(--paper);padding:30px 28px;transition:background .2s ease;display:block;}
.svc:hover{background:#fff;}
.svc.feature{grid-column:span 2;background:var(--ink);color:var(--paper);}
.svc.feature:hover{background:#0e1014;}
.svc.wide{grid-column:span 2;}
.svc.feature .svc-name,.svc.feature .svc-desc{color:var(--paper);}
.svc.feature .svc-desc{opacity:.82;}
.svc.feature .svc-kicker{color:var(--mark);}
.svc-kicker{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--accent);}
.svc-name{font-family:var(--serif);font-size:1.45rem;margin:14px 0 10px;}
.svc.feature .svc-name{font-size:1.85rem;}
.svc-desc{color:var(--slate);font-size:14.5px;line-height:1.55;}
a.svc .go{display:inline-block;margin-top:16px;font-family:var(--mono);font-size:12px;letter-spacing:.06em;color:var(--accent);}
a.svc.feature .go{color:var(--mark);}
a.svc .go .arw{display:inline-block;transition:transform .18s ease;}
a.svc:hover .go .arw{transform:translateX(4px);}

/* ---------- audit band / cta band ---------- */
.audit,.cta-band{background:var(--ink);color:var(--paper);}
.audit .wrap{padding-block:clamp(64px,9vw,110px);}
.audit-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(40px,6vw,84px);align-items:center;}
.audit .eyebrow,.cta-band .eyebrow{color:var(--mark);}
.audit .eyebrow::before,.cta-band .eyebrow::before{background:var(--mark);}
.audit h2{font-size:clamp(2.1rem,4.2vw,3.1rem);color:var(--paper);}
.audit p.intro{color:#b9bcc4;margin-top:24px;max-width:46ch;}
.audit .price{margin-top:28px;font-family:var(--mono);font-size:13px;color:#b9bcc4;letter-spacing:.04em;}
.audit .price b{color:var(--paper);font-size:15px;}
.audit .btn-primary{background:var(--paper);color:var(--ink);margin-top:30px;}
.audit .btn-primary:hover{background:#fff;}
.incl{list-style:none;margin:0;padding:0;display:grid;gap:1px;background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.12);border-radius:6px;overflow:hidden;}
.incl li{background:#1b1e25;padding:17px 20px;display:flex;gap:14px;align-items:flex-start;font-size:15px;}
.incl li .n{font-family:var(--mono);font-size:12px;color:var(--mark);padding-top:2px;flex:none;}
.incl li b{font-weight:600;}
.incl li span.s{display:block;color:#a4a8b1;font-size:13px;margin-top:2px;}

.cta-band .wrap{padding-block:clamp(56px,8vw,92px);text-align:center;}
.cta-band h2{font-size:clamp(2rem,4vw,2.9rem);color:var(--paper);max-width:22ch;margin:0 auto;}
.cta-band p{color:#b9bcc4;margin:20px auto 0;max-width:46ch;}
.cta-band .btn{margin-top:30px;}
.cta-band .btn-primary{background:var(--paper);color:var(--ink);}
.cta-band .btn-primary:hover{background:#fff;}

/* ---------- process steps ---------- */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(28px,4vw,52px);margin-top:54px;}
.step{border-top:2px solid var(--ink);padding-top:22px;}
.step .num{font-family:var(--mono);font-size:13px;color:var(--accent);letter-spacing:.1em;}
.step h3{font-size:1.4rem;margin:16px 0 12px;}
.step p{color:var(--slate);font-size:15px;}

/* ---------- proof ---------- */
.quotes{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:48px;}
.quote{background:#fff;border:1px solid var(--line);border-radius:6px;padding:28px 26px;display:flex;flex-direction:column;}
.quote p{font-family:var(--serif);font-size:1.18rem;line-height:1.4;}
.quote .who{margin-top:22px;font-size:13.5px;color:var(--slate);}
.quote .who b{color:var(--ink);font-family:var(--sans);display:block;font-size:14px;}
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:24px;}
.stat{padding:26px;border:1px solid var(--line);border-radius:6px;background:var(--accent-soft);}
.stat .big{font-family:var(--serif);font-size:2.6rem;color:var(--accent);line-height:1;}
.stat .cap{margin-top:10px;font-size:13.5px;color:var(--slate);}

/* ---------- about / two-col ---------- */
.about-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(36px,5vw,72px);align-items:start;}
.about-copy p{color:var(--slate);margin-top:22px;font-size:1.05rem;}
.about-copy p b{color:var(--ink);}
.about-copy p.signoff{font-family:var(--serif);color:var(--ink);font-size:1.18rem;margin-top:30px;}

/* ---------- contact ---------- */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(40px,6vw,80px);align-items:start;}
.contact h2{font-size:clamp(2rem,4vw,2.9rem);}
.contact p.sub{color:var(--slate);margin-top:22px;max-width:34ch;}
.contact .direct{margin-top:30px;font-family:var(--mono);font-size:14px;}
.contact .direct a{color:var(--accent);border-bottom:1px solid var(--accent);}
.form{display:grid;gap:16px;}
.field label{display:block;font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--slate);margin-bottom:8px;}
.field input,.field textarea{width:100%;font-family:var(--sans);font-size:15px;color:var(--ink);background:#fff;border:1px solid var(--line);border-radius:3px;padding:13px 14px;}
.field textarea{resize:vertical;min-height:110px;}
.field input:focus,.field textarea:focus{border-color:var(--accent);outline:none;}

/* ---------- interior page header ---------- */
.page-header{padding:clamp(46px,8vw,84px) 0 clamp(28px,4vw,40px);}
.page-header h1{font-size:clamp(2.2rem,5vw,3.6rem);max-width:18ch;}
.page-header .intro{margin-top:22px;font-size:clamp(1.05rem,1.7vw,1.25rem);color:var(--slate);max-width:52ch;}
.breadcrumb{font-family:var(--mono);font-size:11.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--slate);margin-bottom:22px;}
.breadcrumb a{color:var(--slate);}
.breadcrumb a:hover{color:var(--accent);}
.breadcrumb i{font-style:normal;color:var(--line);margin:0 8px;}
.breadcrumb span{color:var(--ink);}

/* ---------- prose ---------- */
.prose{max-width:68ch;}
.prose h2{font-size:clamp(1.6rem,3vw,2.1rem);margin:44px 0 16px;}
.prose h3{font-size:1.3rem;margin:32px 0 12px;}
.prose p{color:var(--slate);margin:0 0 18px;font-size:1.05rem;}
.prose p strong,.prose b{color:var(--ink);}
.prose ul{color:var(--slate);font-size:1.05rem;margin:0 0 18px;padding-left:0;list-style:none;}
.prose ul li{margin:0 0 12px;padding-left:26px;position:relative;}
.prose ul li::before{content:"";position:absolute;left:4px;top:11px;width:7px;height:7px;border-radius:50%;background:var(--accent);}
.prose a{color:var(--accent);border-bottom:1px solid var(--accent);}

/* answer-first callout (AEO) */
.answer-first{background:var(--accent-soft);border:1px solid #d7d9f6;border-left:3px solid var(--accent);border-radius:4px;padding:22px 24px;margin:0 0 36px;max-width:68ch;}
.answer-first .af-label{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--accent);margin-bottom:10px;}
.answer-first p{font-size:1.08rem;line-height:1.55;color:var(--ink);}

/* feature list (checks) */
.feature-list{list-style:none;margin:0;padding:0;display:grid;gap:16px;}
.feature-list li{display:flex;gap:14px;align-items:flex-start;font-size:1.05rem;color:var(--ink);}
.feature-list li::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--accent);margin-top:9px;flex:none;}
.feature-list li b{font-weight:600;}
.feature-list li span{color:var(--slate);display:block;font-size:.95rem;margin-top:3px;}

/* FAQ (native disclosure) */
.faq{display:grid;gap:12px;max-width:80ch;}
.faq-item{background:#fff;border:1px solid var(--line);border-radius:6px;overflow:hidden;}
.faq-item summary{cursor:pointer;padding:18px 22px;font-family:var(--serif);font-size:1.12rem;color:var(--ink);list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px;}
.faq-item summary::-webkit-details-marker{display:none;}
.faq-item summary::after{content:"+";font-family:var(--sans);font-weight:400;font-size:1.5rem;color:var(--accent);transition:transform .2s ease;line-height:1;flex:none;}
.faq-item[open] summary::after{transform:rotate(45deg);}
.faq-item .faq-a{padding:0 22px 20px;color:var(--slate);font-size:15.5px;line-height:1.62;}
.faq-item .faq-a a{color:var(--accent);border-bottom:1px solid var(--accent);}

/* small label row */
.meta-row{display:flex;flex-wrap:wrap;gap:10px 26px;margin-top:26px;font-family:var(--mono);font-size:12.5px;letter-spacing:.04em;color:var(--slate);}
.meta-row b{color:var(--ink);}

/* booking widget */
.booking{max-width:920px;margin:0 auto;}

/* founder bio */
.founder{display:grid;grid-template-columns:280px 1fr;gap:clamp(28px,4vw,52px);align-items:center;max-width:900px;}
.founder-photo,.founder-mono{width:100%;aspect-ratio:4/5;border-radius:8px;display:block;}
.founder-photo{object-fit:cover;border:1px solid var(--line);background:var(--surface);}
.founder-mono{background:var(--accent);color:#fff;display:flex;align-items:center;justify-content:center;font-family:var(--serif);font-size:4rem;letter-spacing:.02em;}
.founder h2{font-size:clamp(1.8rem,3.5vw,2.4rem);}
.founder .ftitle{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--slate);margin:8px 0 18px;}
.founder p{color:var(--slate);font-size:1.05rem;margin:0 0 16px;}
.founder p:last-child{margin-bottom:0;}
@media(max-width:680px){.founder{grid-template-columns:1fr;max-width:460px;}.founder-photo,.founder-mono{aspect-ratio:1/1;max-width:240px;}}

/* AEO teaser banner */
.aeo-teaser{display:flex;align-items:center;justify-content:space-between;gap:28px;flex-wrap:wrap;background:var(--ink);color:var(--paper);border-radius:8px;padding:30px 32px;margin-bottom:40px;transition:background .2s ease;}
.aeo-teaser:hover{background:#0e1014;}
.aeo-teaser .eyebrow{color:var(--mark);}
.aeo-teaser .eyebrow::before{background:var(--mark);}
.aeo-teaser h2{font-size:clamp(1.6rem,3vw,2.1rem);color:var(--paper);margin:0;}
.aeo-teaser p{color:#b9bcc4;margin-top:10px;max-width:48ch;font-size:15px;}
.aeo-teaser .btn-primary{background:var(--paper);color:var(--ink);}
.aeo-teaser:hover .btn-primary{background:#fff;}

/* coming-soon note */
.cc-note{display:flex;gap:14px;align-items:flex-start;background:var(--accent-soft);border:1px solid #d7d9f6;border-radius:6px;padding:16px 20px;font-size:15px;color:var(--ink);margin-top:30px;max-width:46ch;}
.cc-note b{font-weight:600;}

/* ---------- footer ---------- */
.foot{border-top:1px solid var(--line);padding:48px 0 40px;}
.foot-inner{display:flex;justify-content:space-between;gap:30px;flex-wrap:wrap;align-items:flex-start;}
.foot .brand{font-size:19px;}
.foot-links{display:flex;gap:26px;flex-wrap:wrap;}
.foot-links a{font-size:14px;color:var(--slate);}
.foot-links a:hover{color:var(--ink);}
.foot-social{display:flex;gap:16px;align-items:center;}
.foot-social a{color:var(--slate);display:inline-flex;transition:color .15s ease,transform .15s ease;}
.foot-social a:hover{color:var(--accent);transform:translateY(-2px);}
.foot-social svg{width:20px;height:20px;display:block;}
.foot .fine{width:100%;margin-top:34px;padding-top:22px;border-top:1px solid var(--line);font-size:12.5px;color:var(--slate);display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;}

/* ---------- reveal ---------- */
.rise{opacity:0;transform:translateY(14px);transition:opacity .6s ease,transform .6s ease;}
.rise.in{opacity:1;transform:none;}

/* ---------- responsive ---------- */
@media(max-width:880px){
  .hero-grid,.shift-grid,.audit-grid,.about-grid,.contact-grid{grid-template-columns:1fr;}
  .hero-grid{gap:46px;}
  .svc-grid{grid-template-columns:1fr 1fr;}
  .svc.feature{grid-column:span 2;}
  .svc.wide{grid-column:auto;}
  .steps,.quotes,.stats{grid-template-columns:1fr;}
  .nav-links{position:absolute;top:78px;left:0;right:0;background:var(--paper);border-bottom:1px solid var(--line);flex-direction:column;align-items:stretch;gap:0;padding:8px var(--gut) 20px;display:none;}
  .nav-links.open{display:flex;}
  .nav-links a.lnk{padding:14px 0;border-bottom:1px solid var(--line);}
  .nav-links .btn{margin-top:14px;justify-content:center;}
  .nav-toggle{display:block;}
}
@media(max-width:600px){
  .stat-row{grid-template-columns:1fr;gap:26px;}
  .hlabel{max-width:none;}
  .svc-grid{grid-template-columns:1fr;}
  .svc.feature{grid-column:span 1;}
  .foot .fine{flex-direction:column;}
}

@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto;}
  *{animation:none!important;transition:none!important;}
  .rise{opacity:1;transform:none;}
  .answer-a .line,.answer-src{opacity:1;transform:none;}
  .answer-a .cited::before{transform:scaleX(1);}
  .answer-cursor{display:none;}
}