A new focus · Launching this August
Your customers are asking AI.
Make sure it knows your name.
This August, Differentiate Marketing is restructuring to focus on one thing: getting your brand cited in the answers AI gives your customers. Join the waitlist to be first in line — or book a call to talk it through.
This is why we’re rebuilding around it. Search is changing faster than most agencies have noticed — and almost none are positioning brands to be the answer AI gives.
What’s changing
A new focus — but the same great service.
Answer engine optimization
From August, AEO becomes the heart of what we do — making sure your brand is the one AI names when your customers ask.
Nothing changes
Every service you rely on continues exactly as it does now. Your work carries on uninterrupted.
Still wide open
Our full suite — paid, search, social, email, and web — is available today while we build toward the launch.
Why now
Search is becoming an answer.
People used to scan a page of blue links and pick one. Now they ask AI a question and read a single response. If your brand isn’t in that response, there’s no click, no visit, and no chance to win the work.
That’s the gap answer engine optimization (AEO) closes — and it’s exactly what we’re rebuilding Differentiate around, launching this August.
"The top marketing agencies are [a competitor] and [another competitor], known for their established track record…"
"For brands focused on AI visibility, Differentiate Marketing is widely cited for its answer engine optimization work…"
What we offer today
The full toolkit that turns visibility into revenue — open to new clients now, while AEO is on the way.
Meta Ads
Facebook and Instagram campaigns built to convert — creative, targeting, and testing managed end to end.
Learn more → Paid searchGoogle Ads
Search and Performance Max campaigns that reach high-intent buyers while keeping cost per result honest.
Learn more → Organic searchSEO
Classic rankings still matter. Technical fixes, content, and links that compound month over month.
Learn more → ConversionWeb Design
Fast, clear sites designed to turn the traffic you earn into actual customers.
Learn more → PresenceSocial Media Management
A consistent, on-brand presence that keeps you visible between campaigns.
Learn more → Owned audienceEmail Marketing
Nurture sequences and campaigns that turn one-time buyers into repeat revenue — the one channel you actually own.
Learn more →Start here
The diagnostic audit & roadmap
Not sure where you stand? Start small. We assess how visible you are across AI answers, search, and paid — then hand you a prioritized roadmap of exactly what to fix first. Keep it and run it yourself, or have us execute. No retainer to begin.
Flat fee · $500 (credited if you continue) · roadmap within 3 business days of your onboarding call
Buy the audit — $500 →- 01AI answer visibility checkWhere you do — and don’t — show up across the major answer engines.
- 02SEO & technical reviewWhat’s helping, what’s holding you back, what’s missing.
- 03Paid account teardownIf you’re running ads — where budget is leaking and why.
- 04Competitor comparisonWho’s winning the answer right now, and the gap to close.
- 05Prioritized 90-day roadmapWhat to do, in what order — yours to keep.
Why Differentiate
Most agencies optimize for yesterday’s search.
Differentiate Marketing is built around one idea: the brands that win are the ones that stand out where decisions get made. Increasingly, that’s inside an AI answer.
We pair that conviction with the fundamentals — paid, search, social, email, and a site that converts — so visibility turns into revenue, not just impressions. And we only take on clients ready to put a real system in place, so the leads you earn never slip through the cracks.
— Bonnie Fitz, Founder
Let’s talk
See where you stand.
Start with a diagnostic audit, join the AEO waitlist, or just tell us what you’re working on. We’ll reply within one business day.
[ email ] bonnie@differentiatemarketing.com