About
Built around the future of search.
Differentiate Marketing is an answer engine optimization firm, focused on getting established brands named in the answers AI gives their customers.
I’m Bonnie Fitz. I’ve been running marketing campaigns since 2022: paid, search, social, the full stack. Working across every channel is what showed me where things were heading: customers stopped scrolling links and started asking AI. So I built Differentiate Marketing to help brands get ahead of it.
My whole approach comes down to one principle: earn it, don’t game it. I do the real work: genuine citations, honest positioning, real community presence. I don’t manufacture authority. I build evidence worth citing, and I’d rather tell you the truth about what it takes than sell you a trick with a shelf life.
And I keep it focused. One system, done properly, for brands ready to be the answer their customers get.
Bonnie Fitz, Founder