Launching this August
Answer engine optimization is coming.
We’re restructuring Differentiate Marketing to focus on one thing: getting your brand named in the answers AI gives your customers. Here’s what’s coming — and what it means for you.
Answer engine optimization (AEO) is the practice of structuring your brand’s content, authority, and data so AI answer engines — ChatGPT, Perplexity, Gemini, and Google’s AI Overviews — cite you in their responses. As search shifts from links to answers, being named in that answer is how brands get found.
This is why we’re rebuilding around it. Search is changing faster than most agencies have noticed:
What’s changing
A new focus — but the same great service.
- Our new focus — AEO.From August, answer engine optimization becomes the heart of what we do: making sure your brand is the one AI names.
- Current clients, uninterrupted.Every service you rely on today continues exactly as it does now. Nothing changes for you unless you want it to.
- New clients, still welcome.Our full suite — paid ads, search, social, email, and web — remains open today while we build toward the launch.
Be first in line
Join the AEO waitlist.
Leave your details and you’ll be the first to know when answer engine optimization goes live in August — with early-access pricing for the waitlist. Prefer to talk it through now? Book a free call.