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The offering

AEO Authority

One focused system to get your brand found, cited, and trusted in AI answers, delivered over a six-month engagement and run end to end by our team, with PR and organic social included.

In plain terms

What is AEO Authority?

AEO Authority is Differentiate Marketing’s six-month Answer Engine Optimization (AEO) program. It makes your brand more visible in AI-powered buying decisions by benchmarking where your brand stands, improving how AI systems understand your business, and building genuine third-party authority around it through PR and organic social. Then we measure what changed.

How we work

How is AEO Authority delivered?

AEO Authority is done for you, start to finish. We run the strategy and the execution; your team stays light and stays in the loop on the decisions that matter. The AEO, PR, and organic social are all handled in-house, so you have a single point of contact.

Done for you

We run it for you

Every step of the system, executed end to end.

  • Our team executes the full six-month system, start to finish
  • Your opening benchmark and a re-audit to measure what changed, run personally by us
  • We handle positioning, content, outreach, community, PR, and organic social
  • A single point of contact and a clear report on where you stand

Prefer to implement internally? Ask about our advisory option, where we teach the method on a weekly call and you run it with our templates and support.

What’s included

What’s included in AEO Authority?

AEO Authority includes a commercial visibility audit, an entity-clarity workshop, consistent messaging, on-page and schema setup, comparison pages, third-party outreach, Reddit and community presence, founder-voice content, PR and earned media, organic social content, a re-audit, and an ongoing roadmap.

A commercial visibility audit. Across the top three AI engines for your niche (chosen from ChatGPT, Claude, Perplexity & Google AI Overviews): your share of voice, a competitor map, and your top three priority levers.
Entity-clarity workshop. A live session to lock a clear, differentiated description of your brand.
Consistent messaging. That positioning applied across your website, LinkedIn, and every social profile.
On-page & structured data setup. Your site optimized for conversions and for crawlability, structured data, and entity clarity.
Comparison pages. Built from the competitors your audit surfaces, published as technically indexable pages and submitted for discovery.
Third-party outreach. Personalized pitches to the sites that already surface in AI answers in your space.
Reddit & community presence. Genuine participation by real people, the 90/10 way, never bots.
Founder-voice content. A LinkedIn article and FAQ pages targeting the exact prompts your customers ask.
PR & earned media. Press strategy and media pitching that build credible third-party authority.
Organic social content. Ongoing social content and a founder newsletter that keep your brand visible where customers and AI both look.
Audits at months 1, 3, and 6. A full audit at the start of month one, the end of month three, and the end of month six, so you can see exactly what changed and what to prioritize next.
Your ongoing roadmap. A clear plan to keep building your presence after the program ends.

The audit alone is a complete diagnostic offering in its own right, and it’s included as the first step of every engagement.

Investment

What does AEO Authority cost?

AEO Authority is $10,000 per month over a six-month engagement. That price includes the complete AEO system plus PR and organic social: press strategy, media pitching, and the organic social content and founder newsletter that build your third-party authority. PR and organic social are an essential part of competing most effectively in AI search, so they are built in rather than treated as an add-on.

Prefer to start smaller? AEO Foundations ($4,500, one-time) gets your website, entity, and competitive picture AEO-ready, with PR and organic social added later through AEO Authority.

Let’s talk

Ready to be the answer?

Book your AI visibility assessment and we’ll map exactly what your six months would look like.

Book your AI visibility assessment →

Or see the month-by-month method →