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AEO Foundations

Jump-start your AI visibility. We go straight into your website and make the real changes that get your brand found and cited in AI answers, so you see measurable results right away, not a list of recommendations you are left to implement yourself.

In plain terms

What is AEO Foundations?

AEO Foundations is a standalone, one-time project from Differentiate Marketing that prepares your business for AI search. It combines a full in-depth AI visibility audit and competitor research, an entity-clarity workshop, and a prioritized set of website fixes we implement for you, not just a list of recommendations. It is the lower-budget way to start, before committing to the full six-month AEO Authority program.

What’s included

What is included in AEO Foundations?

AEO Foundations includes three things: a complete picture of where you stand, a locked brand description AI can understand, and the actual website fixes, implemented for you, that get your site found and referenced by AI systems.

Full in-depth AI visibility audit & competitor research. We run 50 prompts by hand, branded and non-branded, across the top three AI engines for your niche (chosen from ChatGPT, Claude, Perplexity, and Google’s AI Overviews), map the competitors AI recommends in your category, and click through to the sources those engines cite to find what you are missing. You get a document with your share of voice, a competitor map, cited sources, and your top priority levers, walked through on a Zoom call.
Entity-clarity workshop. In a live workshop, we define a clear, differentiated description of your brand and apply it consistently across your website, LinkedIn, and social profiles, so AI systems can understand exactly who you are and what you do.
Website fixes, implemented for you. We make a prioritized set of fixes to your key pages, not just a report: structured data, crawlability, on-page content, and entity clarity in the formats AI systems extract answers from, so your site is ready to be discovered and referenced.

Who it’s for

Is AEO Foundations right for me?

AEO Foundations is best for businesses that want to get AEO-ready without an ongoing commitment, or that want a clear picture of where they stand before scaling into AEO Authority. You leave with your website optimized, your brand entity locked, and a benchmarked view of how you compare to competitors in AI answers.

To compete most effectively in AI search, PR and organic social are an essential part of the mix. AEO Foundations lays the groundwork; the full AEO Authority adds the ongoing PR, organic social, and citation-building that widen your lead over time.

Investment

What does AEO Foundations cost?

AEO Foundations is $4,500, a one-time fixed-price project. It is designed as an accessible entry point into AEO, with PR and organic social added later through the full AEO Authority program.

Let’s talk

See where you stand today.

Book your AI visibility assessment and we’ll walk through your share of voice now and whether Foundations or AEO Authority is the right starting point.

Book your AI visibility assessment →

Or see the full AEO Authority program →