The system
The Method
Everything we do across the six-month AEO Authority program, and how we do it. Every audit is run by hand, never pulled from a tool, and tuned to the engines and questions that actually matter in your niche.
In plain terms
How does Differentiate Marketing improve AI search visibility?
Over a focused six-month engagement, we benchmark where your brand stands in AI answers, fix the foundation that tells AI who you are, build the owned and earned authority those engines draw on, and run PR and organic social throughout so your brand says the same thing everywhere. Then we re-run the audit to measure what changed. Here is everything that gets done.
Measurement
How do you measure where my brand stands in AI?
It starts with prompt research: the real questions your customers ask, and the engines they ask them on. We choose the three AI engines that matter most in your niche (from ChatGPT, Claude, Perplexity, and Google’s AI Overviews) and optimize for those throughout.
Then we run 50 prompts, branded and non-branded, by hand. Running them manually is the point: we read the actual answers, see exactly which competitors get named instead of you, and click through to the sources those engines cite to find what you are leaving out. You get a document with your share-of-voice score, a competitor map, the cited sources, and your top priority levers, walked through together on a Zoom call.
We run the same audit again at the midpoint and at the end of the engagement, so you can see exactly what changed.
Foundation
How do you make AI understand my brand?
In a live workshop, we lock a clear, differentiated description of your brand, then apply it everywhere AI looks: your website, LinkedIn, and every social profile, plus the structured data (schema and sameAs) that tells engines all of these are the same business. We implement all of it, in-house, so nothing is left as a recommendation.
We also make the actual fixes to your site, every page, or the ten most important ones if you have more than that: structure, on-page content, schema markup, crawlability, and entity clarity, in the formats AI extracts answers from. Implemented for you, not handed back as a to-do list.
Authority
How do you build the authority AI draws on?
Your audit already showed which sources the engines cite in your niche. We build your presence in exactly those places:
- Comparison & answer content. Comparison pages built from the competitors your audit surfaces, plus FAQ and answer content targeting the exact prompts where you should be the response.
- Third-party outreach. Personalized, genuinely useful pitches to the specific sites your research flagged as the ones that matter.
- Reddit & community. A real presence in the communities that surface in AI research and buying conversations, following the 90/10 rule: genuinely helpful nine times out of ten.
- Founder-voice content. Substantive articles in your voice, published where AI and humans both look for authority.
PR & organic social
How do PR and organic social fit in?
PR and organic social run across the full six months, not as an add-on. From the start we lock your messaging, build the communications foundation, and publish organic social and a founder newsletter in your voice. As that foundation builds, we move into active media pitching to earn the kind of third-party coverage AI systems trust. It is all coordinated under one roof, so your brand says the same thing everywhere your customers and AI encounter it.
What we refuse to do
What won’t you do?
We don’t manufacture authority. No bots, no astroturfing, no spam, no generic mass emails, and no fake “best of” lists that crown you number one. Those get caught, and they do not last. We build evidence worth citing, the kind that holds up.
After the program
Does AEO visibility continue after the program ends?
AEO is not a one-time fix. Consistent, relevant third-party coverage can strengthen your brand’s visibility over time. When the program ends, you get a roadmap to keep building, and you can run it yourself or continue with us to keep widening the gap between you and everyone still optimizing for yesterday’s search.
Let’s talk
Ready to see where you stand today?
Book your AI visibility assessment and we’ll walk through your share of voice now, why competitors are being recommended instead, and what your six months would look like.
Book your AI visibility assessment →